![]() ![]() DataHero for pulling cloud data and making dashboards or charts.Plotly for making charts and presentations.There are all kinds of visual tools on the market today – the field is rapidly expanding. Not only should they be expert in tools that take data and define it, they need to understand data visualization tools in order to present information to various stakeholders in ways they understand. Suggested Software ProficiencyĪ Marketing Analyst must know data-related programs – at a minimum, Microsoft Excel, or SPSS, Visio, PowerPoint, Visual Studio, FreeMind, OneNote, Adobe Creative Cloud – and more. They are skilled not only at understanding facts and figures but at helping companies determine the most profitable set of next steps for any product. The marketing analyst usually has a bachelor’s degree in marketing analysis, math, or statistics. Their work may encompass competitor research, the factors influencing market trends, or analysis of what makes consumers tick. They serve as the strong backbone of any marketing campaign, providing executives with the insight they need to make decisions. The Marketing Analyst will spend a great deal of their day in front of the computer looking at charts and graphs. An eye for graphic design and visual display of datasets.Moderately conversant in computer languages such as JavaScript or HTML 5.Not a risk taker, unless the data supports it.Analytical and meticulous with good follow-through.Some of the other skills necessary for a marketing analyst include: They must be a great number cruncher with strong attention to detail and have the ability to analyze and suggest behavioral responses to consumer or other market trends. They should be comfortable with statistical analysis and numbers or large swathes of data, and be proficient in a variety of software analytics platforms and data visualization tools. The Marketing Analyst must be able to make sense of a large series of numbers. These reports could be tables, charts, graphs, or written documents. Marketing analysts instinctively know how to ask the right questions, creating queries that cull the right data into reporting structures that guide corporate strategy. They are responsible for forecasting trends, setting prices, and figuring out ways to collect even more data. Marketing Analysts are the professionals that know how to slice and dice this data into recommendations that will guide a wide variety of decision-making. With the growth and expansion of the internet, marketers have been collecting a variety of data on consumer trends for the past decade. They do this by using various business analytics and visual design tools to present the information in engaging ways for corporate stakeholders. Many times, they are responsible for culling data and organizing it into reports. Develop product optimization strategiesĪ Marketing Analyst may be responsible for designing consumer surveys or collating research data, or, perhaps, number crunching to determine consumer behavior.Make changes to price points and marketing that increase sales.Determine where data should be captured and analyzed.Marketing Analysts work hand-in-hand with Researchers, Designers, Product and Marketing Managers, and others within the promotional functions to help increase awareness of specific products and services. They help companies understand consumer buying patterns. Analysts often create the strategies that define what is sold and how it’s sold. They also instinctively know how to make data more palatable to non-data geeks to help facilitate decision-making. Marketing Analysts are one part data geek and one part Strategist. In fact, a marketing analyst is a quiet presence behind many of the products you see on the web every day. They help define the trends that shape how we build products and present them to consumers. ![]() NalystsA Marketing Analyst sifts through all the data for actionable insight.
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